Juno is a wealth management app designed to make investing more accessible and sustainable.
Juno is a wealth management app designed to make investing more accessible and sustainable.
Client -
Juno
Industry -
Financial Technology
Deliverables -
Research & testing
Brand strategy & Identity
Brand system
UX/UI Design
Concepting and prototyping
Overview
Overview
The brand and product experience were shaped to reflect Juno’s core values of sustainability, accessibility, and growth. An earthy colour palette, warm humanist typeface, and simple iconography created a visual identity that feels grounded and approachable.
The platform introduced thematic investing, allowing users to invest in industries they care about. This approach helps people feel more connected to the purpose behind their portfolio. Alongside investment tools, daily updates translate global events and market developments into clear insights, helping users understand how the world around them may impact their investments.
By focusing on accessibility, sustainability, and education, Juno transforms investing from something intimidating into something meaningful and understandable.
The brand and product experience were shaped to reflect Juno’s core values of sustainability, accessibility, and growth. An earthy colour palette, warm humanist typeface, and simple iconography created a visual identity that feels grounded and approachable.
The platform introduced thematic investing, allowing users to invest in industries they care about. This approach helps people feel more connected to the purpose behind their portfolio. Alongside investment tools, daily updates translate global events and market developments into clear insights, helping users understand how the world around them may impact their investments.
By focusing on accessibility, sustainability, and education, Juno transforms investing from something intimidating into something meaningful and understandable.
