Popsa is an AI-powered platform that enables millions of people to curate, preserve and relive their memories through thoughtfully designed printed photo products.
Popsa is an AI-powered platform that enables millions of people to curate, preserve and relive their memories through thoughtfully designed printed photo products.
Client -
Popsa
Industry -
Consumer Technology
Deliverables -
User research
UX/UI Design
Concepting and prototyping
Overview
Overview
Popsa’s success had been driven primarily through its native mobile app. However, requiring users to download the app before creating a product introduced friction in the conversion journey. To reach a broader audience and capture high-intent web traffic, the business needed a web-based version of the experience that could reduce barriers to entry while maintaining the quality and emotional appeal of the native product..
Popsa’s success had been driven primarily through its native mobile app. However, requiring users to download the app before creating a product introduced friction in the conversion journey. To reach a broader audience and capture high-intent web traffic, the business needed a web-based version of the experience that could reduce barriers to entry while maintaining the quality and emotional appeal of the native product..
